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Xampion join forces with Swedish Supersports International


Xampion has signed a retail and partnership agreement with Swedish Supersports International. The two companies join forces to reach new market areas for their products and services and to combine elements of their new unique service concepts to benefit their customers.

Supersports International AB is a Stockholm-based company that offers various innovative digital and non-digital services for young football players and their coaches. These include mobile apps such as Superplayer and Supercoach which offer training video content of a very high standard, tools for planning trainings, and good communication tools among other useful features.

Supersports also arranges camps for youth teams in Sweden and abroad. Their latest achievement is the opening of the modern Supercenter hi-tech training facility in Stockholm in March 2019. Supercenter offers unique football training experiences and uses modern hi-tech tools to make training even more fun for individuals and groups.

Supercenter hi-tech facility provides new experiences for footballers
Supercenter hi-tech facility provides new experiences for footballers.

Supersports and Xampion share the same mission to help young players develop their skills while making training more motivational and fun. This creates an exciting avenue for cooperation and opens various future possibilities.

The partnership kicks off with retail and marketing operations. Xampion Football Tracking System will be available for purchase in Supersports’ online store and the Supercenter, and Xampion will be utilized for enhanced training experiences in Supersports’ events and camps. Xampion will likewise promote Supersports’ services to its clients in Finland and elsewhere in Europe. Future plans feature utilizing Supersports’ training content to enhance Xampion users’ experience and to enrich Supersports’ apps with Xampion data.

Xampion CEO, Tero Suominen is delighted with reaching an agreement with Supersports: “Our shared mission to help footballers develop using modern tools makes Supersports an ideal partner for us. Our services complement each other in a unique way. Supersports has quickly gained a strong position within its main audience in Sweden and is ambitious to grow internationally like us. Through this partnership both parties can add value to their services and reach new markets.”

Jesper Broström, CEO of Supersports International, on the partnership: “We are very happy to reach a partnership agreement with Xampion. The team behind Xampion share our values and have the same ambition to develop football by developing players, teams and coaches. We are both technical driven companies that use cutting-edge technology to help players in their development.  This will strengthen our offer to the market, secure a great partner in Finland for our services and help us further our international growth.”

Xampion will be introduced in Supercenter during the Easter Supercamp on April 15th–17th and will be available to visitors thereafter. During the Supercamp, participating young footballers will have a chance to monitor their skills with Xampion and learn how Xampion data can help them train more effectively.

Supersports International

Supersports International AB

Supersports is active in football with the vision of being able to develop football globally. We do this through technical products for players, teams and coaches.

The journey began with a tool called Supercoach app for coaches containing a methodology from the Swedish club BP. Supersports uses BP’s methodology in the Supercoach app which can be downloaded and used globally by trainers at all levels with exercises, annual planning, and communication between coaches in the team.

Superplayer app-xampion partnershipSupersports has also developed the Superplayer app for players with exercises and instruction points for players of all levels. Superplayer aims to get more children and young people active between practices with the team and to develop players. More and more children are living sedentary lives on the computer. We want to give them an alternative; a fun tool to activate and train on small areas in your spare time to develop yourself as a player.

Supercamp-xampion partnershipWe then use Supercoach and Superplayer in our Supercamps which we have organized together with clubs all over Sweden. Our Supercamps are conducted by educated coaches with the aim to develop players and teach them our methodology.

Supercamp-xampion partnershipIn our freshly opened Supercenter you can play a new form of football that is played on artificial grass on small pitches with glass walls around. The focus is on ball handling and technology. We mix football, fun experiences, and technical products in the concept.


Media contacts:

Xampion / Progda Oy

Tero Suominen, CEO


SuperSports International AB

Jesper Broström, CEO

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